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Cynthia Kay’s Blog

Tips for Big Business

If you are a big business, or simply trying to win big business, communicating is critical. You must get down in the trenches and understand your target audiences. Check out my content below for tips and advice for big business.

Public Speaking, Presentation Skills & Media Training

A Cybersecurity Breach Can Happen: Are You Prepared?

Blog
A cybersecurity breach truly is a unique crisis. Are you prepared?     It’s a communication crisis. But, it is not the same as a fire, natural disaster or production delay. A cybersecurity breach is a communication…
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Public Speaking, Presentation Skills & Media Training

Step Aside. Let Employees Tell the Story

Blog
Your company story is important. Let the employees tell the story. Corporate communication is complex. That’s because every organization has multiple audiences- employees, managers, stakeholders, and customers. Each of these has a unique need,…
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Public Speaking, Presentation Skills & Media Training

Invest in Communication

Blog, Vlog
  As a small business owner, you must invest in your business. Communication is one key investment that small business owners need to focus on. In this video, I discuss how you can communicate well through the use of great presentations. Bottom…
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Public Speaking, Presentation Skills & Media Training

‘Corporate Speak’ Reduces Internal Communication to Background Noise

Blog
This article about corporate speak was recently featured throughout multiple news organizations and can be seen HERE as originally published. One of the great challenges for large organizations is communicating in a way that is both engaging…
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Public Speaking, Presentation Skills & Media Training

Running a Lean Business Model

Blog, Recent Talks 1, Vlog
  As many in manufacturing know, Toyota was the company that really brought the lean business model mainstream. I've helped a number of companies introduce the lean production concept into their own business. Small businesses are often…
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Public Speaking, Presentation Skills & Media Training

Business Workshops Work… If Done Right!

Blog
Business workshops could be a great value to your team, or not. How do you energize your team? Help them develop personally and professionally? Create a bond with your company? One way is to invest in them. Business workshops and seminars…
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Public Speaking, Presentation Skills & Media Training

Buying Trends in Business-to-Business (B2B)

Blog, Recent Talks 1, Vlog
  If your customers are other businesses, then this is for you. There are several buying trends I've seen within my own company that you need to be ready for. The buying trends include consolidation, pricing, and stability. Remember…
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Public Speaking, Presentation Skills & Media Training

Think “Customer” Before You Think “Customer Service”

Blog
Customer service. It is critical to maintaining long-term relationships with customers. Organizations like Nordstrom and Disney have shared their secrets to great service over the years. Michael Brown challenged the traditional thinking on customer…
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