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Cynthia Kay’s Blog

Advice for Small Business Owners

As a small business owner, you have a lot on your plate. That’s why I am a small business advocate. As a fellow small business owner and the past board chair of the National Small Business Association (NSBA), I know what it’s like to be in your shoes. My content below features lessons, tips, and advice for all small business owners.

Public Speaking, Presentation Skills & Media Training

Cynthia Kay and Co Wins “Woman Owned Small Business Supplier of the Year” from Siemens

Blog
We are honored and grateful to have been named the "Woman Owned Small Business Supplier of the Year" for 2018 from Siemens. We are very appreciative of the friends we have made through the years and are proud of the work we have done…
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Public Speaking, Presentation Skills & Media Training

NSBA Advocates for You

Blog, Vlog
  The National Small Business Association (NSBA). This is one of my favorite organizations. I'm obviously passionate about the NSBA--I talk about it, a lot. I came from a small business family. I run a small business. And the NSBA advocates…
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Public Speaking, Presentation Skills & Media Training

Small Business Tips: Making Yourself Heard Before Congress

Blog
In 2015 I had the opportunity to testify before Congress on the state of entrepreneurship and small business. Here is a guide from my experience for business owners who want to make their voice heard.     I walked in and…
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Public Speaking, Presentation Skills & Media Training

Win Big Business

Blog, Vlog
  Small Business For Big Thinkers. Just because you are a small business, it doesn't mean you should think small. It's why I am so passionate about my workshops on this topic--I teach businesses how to get down in the trenches. Which…
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Public Speaking, Presentation Skills & Media Training

Navigating Small Business

Blog, Vlog
  Small business owners have so many issues to deal with. So much so in fact that many owners throw up their hands and say, "I don't know where to start." This leads to many would be leaders not taking the step to follow their dream.…
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Public Speaking, Presentation Skills & Media Training

Are You Ready to Work with Large Companies

Blog, Recent Talks 1, Vlog
  Are you ready to work with large companies? Anytime you go after any new market, you only have one chance to get it right. Watch as I discuss some of the challenges you may face when working with big business.
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Public Speaking, Presentation Skills & Media Training

The Big Business, Small Business Love-Hate Relationship

Blog, Recent Talks 2, Vlog
  Big business and small business sometimes have a love-hate relationship. Watch this short video to learn more.
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Public Speaking, Presentation Skills & Media Training

Running a Lean Business Model

Blog, Recent Talks 1, Vlog
  As many in manufacturing know, Toyota was the company that really brought the lean business model mainstream. I've helped a number of companies introduce the lean production concept into their own business. Small businesses are often…
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Public Speaking, Presentation Skills & Media Training

The Best Business Experience in the World

Blog, Recent Talks 1, Vlog
  Watch as I share how I received some of the best business experience in the world and grew to love business. In my dad's dry cleaning business I was able to work in production, sales, and management. Each role took time to learn and…
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Public Speaking, Presentation Skills & Media Training

Why Big Business Likes Small Business

Blog, Recent Talks 1, Vlog
  Why does big business like small business? Here are several reasons I gave at a speaking event in La Jolla, CA. They include: • Small businesses are easy to work with. • Small businesses don't have teams of people or lawyer after…
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Public Speaking, Presentation Skills & Media Training

Buying Trends in Business-to-Business (B2B)

Blog, Recent Talks 1, Vlog
  If your customers are other businesses, then this is for you. There are several buying trends I've seen within my own company that you need to be ready for. The buying trends include consolidation, pricing, and stability. Remember…
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Public Speaking, Presentation Skills & Media Training

The Welsh Wire Podcast Featuring Cynthia Kay

Blog, Uncategorized
  As a small business owner, how do you know when you’re ready to go after big customers? “I think you have to be really honest with yourself because if you’re expecting to hit a home run right away it’s just not going to…
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Public Speaking, Presentation Skills & Media Training

2018 NSBA Leadership Group Presentation

Recent Talks 1, Vlog
  My most favorite thing to talk about is small business. And my most favorite people to talk to are small business owners. And in this NSBA Leadership Group Presentation Video, I discuss what we deal with as a small business owner from…
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Public Speaking, Presentation Skills & Media Training

Jock Purtle: How to Pick the Perfect Time to Sell your eCommerce Business

Blog
eCommerce Business article by Jock Purtle of Digital Exists If you’re like any other entrepreneur that wants to sell their business, you want to get the highest price possible. To get the maximum value for the sale of your eCommerce store,…
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Public Speaking, Presentation Skills & Media Training

Small Business is Responsive

Recent Talks 1, Vlog
  How responsive is your business? As a small business, responsiveness is key and can set you apart from larger companies.
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Public Speaking, Presentation Skills & Media Training

Starting a Business? How’s Your Financing?

Blog
Any entrepreneur can tell you that when they were starting a business, financing was a major component. Starting a business? One of the most critical decisions is the approach. Do you quit your job? Wade into a new venture while still employed…
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Public Speaking, Presentation Skills & Media Training

Negative Growth for Business Startups

Recent Talks 1, Vlog
  It may surprise you to find that there is a negative growth for business startups. That is, there are more deaths of small businesses than there are of business startups. Shocking isn't it? Many would have you believing entrepreneurship…
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Public Speaking, Presentation Skills & Media Training

Think “Customer” Before You Think “Customer Service”

Blog
Customer service. It is critical to maintaining long-term relationships with customers. Organizations like Nordstrom and Disney have shared their secrets to great service over the years. Michael Brown challenged the traditional thinking on customer…
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Public Speaking, Presentation Skills & Media Training

Facebook Live Interview: Importance of Video for Small Businesses

Vlog
  Recently I had the pleasure of sitting down with Michael Rogers of the Small Business Association of Michigan on Facebook Live. During this exciting interview, we discussed video and how it works for small business marketing and c…
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Public Speaking, Presentation Skills & Media Training

Show Me the Money

Blog
Small business advocate: Access to capital is critical for small business owners.   Ask any small business person about the challenges they face and at least one will be access to capital. In simple terms M-O-N-E-Y. Often no one wants…
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Public Speaking, Presentation Skills & Media Training

A Tale of Two Titles

Blog
What's in a business title? A lot actually. The owner of an insurance agency I know did an experiment. Sheila VanZile of Watermark Insurance printed business cards with two different business titles: President and Queen. Over the course of…
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Public Speaking, Presentation Skills & Media Training

When it Comes to Operations, Think Like a Big Business

Recent Talks 1, Vlog
  Big businesses are often great at operations and I've had the benefit of learning from my big customers in this area. As a small business, your mindset towards operations must change.
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