Public Speaking, Presentation Skills & Media Training

A cybersecurity breach truly is a unique crisis. Are you prepared? 

 

 

It’s a communication crisis. But, it is not the same as a fire, natural disaster or production delay.

A cybersecurity breach is a communication crisis that is unique. That’s because when it is discovered you might not know all the facts immediately and it can drag on for a long time. You might not know the extent of the breach, the damage, when it happened, or the recommended course of action. All of this makes it a complicated communication nightmare–not to mention that you have numerous audiences: employees, customers, vendors, investors, and the media.

Here are a few of the facts about cybersecurity:

February 2016, a survey conducted by MIT Technology Review Custom in partnership with FireEye and Hewlett Packard Enterprise (HPE) Security Services found that “Forty-four percent of the 225 business and IT leaders polled said their organizations didn’t have cybersecurity crisis-communication plans in place; another 15 percent didn’t know whether they had such plans.”

In fact, 60% of small companies that are attacked go out of business in six months.

While many believe that only large high-profile companies are at risk, that is not the case. Smaller companies may be easy targets because they do not have as many safeguards in place or resources to cope with an attack. That makes it imperative that businesses, especially small and medium-sized organizations do not delay in planning.

Here are just a few things to consider.

 

Identify a team that can assist you. It might include legal counsel, IT professionals, and communication or public relations experts. You may already have these individuals as a part of your outside resources. Be sure you have emergency contact info for these companies in various locations in case you are unable to access your databases. You need to be able to separate this communication from regular/non-emergency communication.

Figure out how you will gather information if systems are crippled. Who will take the lead to communicate information? Some people believe it should be just the CEO that communicates. I think a team approach may be best, but everyone must be on message.

Create a list or a framework for how and what you will communicate. For example, does everyone get the same communication? Consider having a separate website or splash page for emergency situations. It does not need to be complicated but should be designed and tested in advance. If you use social media, that is another way to keep stakeholders informed.

Also, consider what will you say to the media if they come calling? If you are really prepared, you will have media-trained one or two spokespersons. Understand that anything you say to the media can be used in a lawsuit.

When a cybersecurity breach occurs, it is critical that you communicate early and often. This is a situation that may linger, so be prepared. How you handle a cybersecurity breach or other crisis can instill confidence or make a bad situation even worse.

 

Join me at the Kalamazoo Cybersecurity Panel! For more information on this event click HERE

Public Speaking, Presentation Skills & Media Training

 

“No one can pay you enough money to do a job you don’t love.” That’s what this video is all about. The joy of working. 

I learned all of this from my dad–having a passion for your work.

Yes, it’s easy to think because you get paid well at a job you don’t like, that at least you are getting paid. But I believe you can be paid as well if not more doing work you love.

As my dad says, “always love what you do.”

 

Public Speaking, Presentation Skills & Media Training

 

Small Business For Big Thinkers. Just because you are a small business, it doesn’t mean you should think small. It’s why I am so passionate about my workshops on this topic–I teach businesses how to get down in the trenches. Which leads to the opportunity to win big business.

Understand that big business is a relative term based on the current size of your business (ie a business bigger than yours).

This video gets into why it’s important to win big business and the different things I talk about in my workshops.

If you are interested in learning more about my workshop, let’s talk.

Public Speaking, Presentation Skills & Media Training

 

Small business owners have so many issues to deal with. So much so in fact that many owners throw up their hands and say, “I don’t know where to start.” This leads to many would be leaders not taking the step to follow their dream. To me, that’s sad. And the main reason why it’s sad is small business owners are job creators and that’s good for everyone. The fear of starting a new business has a lot to do with the many regulations that need to be dealt with. That’s why it’s important to align yourself with people that can help you with navigating small business.

Public Speaking, Presentation Skills & Media Training

Longer Videos vs Shorter Videos

There is no question that we are impatient. If it takes a video longer than two seconds to load- we move on. If a video is four to five minutes, some might not even begin to watch. Attention spans are getting shorter and shorter. So, it might be surprising that Instagram is considering letting you post longer videos. In fact, a lot longer- up to an hour. And a new feature might allow for longer vertical videos. Longer videos have been trending on YouTube for the past few years. But many marketers still believe that shorter is better, under 2:00.

One can argue both sides of this debate. What you cannot debate, is the importance of video. Video is content-driven. With more and more mobile devices it can be your calling card anywhere, anytime.  I believe those who are not taking advantage of this trend are missing out on an important way to connect with customers, suppliers, and employees.

Here are some critical stats.

As you begin to create video content here are a few simple rules you should consider:

Less is More

Just because a video is longer does not mean it is more effective. If the subject is complex, you may need more time. If the content is simple you need less time. If you choose to go shorter, don’t lose the important points or slice it so tightly that you lose the emotional impact of stories. Try to make every second packed full of information. People are busy so be respectful of their time. Don’t stretch out a video. Yes, certain social media outlets may reward videos of a certain length, but it is still important that you are the judge of what your audience needs and wants.

Don’t be Blinded by the Numbers

If you are trying to be an internet sensation, the numbers matter. For a business, just getting a lot of views is not the measure of success. It is what people do after they view your video. Does your content drive them to connect? Do they buy something? Do they ask for more information? Lots of views are nice. Fewer views by your preferred audience can be more profitable.

Get Visual

Lots of talking heads are generally not as interesting as showing wonderful visuals, pictures, graphics and hands-on demonstrations. It does take more time to create a highly visual presentation, but it also gets more attention. If possible, add some fun.

Think in Digestible Doses

If you do have in-depth content, consider breaking it up into modules. That makes it easy for the viewer to see the content that most applies to them. It also makes it easy to fit in watching videos when they have shorter blocks of time. This approach is extremely valuable for training or step-by-step information.

 

Want to discuss video for your business? Let’s talk.

Public Speaking, Presentation Skills & Media Training

 

Are you in the habit of giving cookie cutter presentations? If you want to energize your presentations and help build your customer relationships, this short video on presentations provides a key strategy and allows you to keep your audience engaged.

Public Speaking, Presentation Skills & Media Training

 

The world has changed. Video is being consumed at a high rate.

And if you want to be noticed in a noisy world, you need video in your business.

People are using their phones and tablets and that means more ways to watch video.

Public Speaking, Presentation Skills & Media Training

 

Being a great speaker requires a great depth of knowledge. Every presentation that I make comes from both good and bad experiences that I have had. The knowledge that you obtain in your life comes from experience. In this video, I discuss how you can become a better speaker through experience. As an experienced speaker, it’s my pleasure to share this insight with you.

Public Speaking, Presentation Skills & Media Training

 

Entrepreneurs understand that there is risk associated with running a business. In this video, I discuss why entrepreneurs need to “take the risk.” 

 

Public Speaking, Presentation Skills & Media Training

 

How many times have you sat in a meeting or seminar and thought “when will this be over?” Here are the top 5 presentation mistakes along with tips to help you avoid these mistakes yourself.

The Top 5 Presentation Mistakes as discussed in this video are:

#1 Muddy content

#2 Trying to do too much

#3 Overreliance on PowerPoint

#4 Poor visuals

#5 Lack of enthusiasm