https://cynthiakaybiz.com/wp-content/uploads/2018/05/The-Joy-of-Working.jpg10801920Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2019/06/Cynthia-Kay-Logo.pngCynthia Kay2018-08-23 16:58:042020-01-16 14:53:16The Joy of Working
Small Business For Big Thinkers. Just because you are a small business, it doesn’t mean you should think small. It’s why I am so passionate about my workshops on this topic–I teach businesses how to get down in the trenches. Which leads to the opportunity to win big business.
Understand that big business is a relative term based on the current size of your business (ie a business bigger than yours).
This video gets into why it’s important to win big business and the different things I talk about in my workshops.
If you are interested in learning more about my workshop, let’s talk.
https://cynthiakaybiz.com/wp-content/uploads/2018/05/Win-Big-Business.jpg7201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2019/06/Cynthia-Kay-Logo.pngCynthia Kay2018-08-12 09:30:512020-01-16 14:53:16Win Big Business
Small business owners have so many issues to deal with. So much so in fact that many owners throw up their hands and say, “I don’t know where to start.” This leads to many would be leaders not taking the step to follow their dream. To me, that’s sad. And the main reason why it’s sad is small business owners are job creators and that’s good for everyone. The fear of starting a new business has a lot to do with the many regulations that need to be dealt with. That’s why it’s important to align yourself with people that can help you with navigating small business.
https://cynthiakaybiz.com/wp-content/uploads/2018/05/Navigating_Small_Business.jpg7201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2019/06/Cynthia-Kay-Logo.pngCynthia Kay2018-08-10 08:40:322020-01-16 14:53:16Navigating Small Business
There is no question that we are impatient. If it takes a video longer than two seconds to load- we move on. If a video is four to five minutes, some might not even begin to watch. Attention spans are getting shorter and shorter. So, it might be surprising that Instagram is considering letting you post longer videos. In fact, a lot longer- up to an hour. And a new feature might allow for longer vertical videos. Longer videos have been trending on YouTube for the past few years. But many marketers still believe that shorter is better, under 2:00.
One can argue both sides of this debate. What you cannot debate, is the importance of video. Video is content-driven. With more and more mobile devices it can be your calling card anywhere, anytime. I believe those who are not taking advantage of this trend are missing out on an important way to connect with customers, suppliers, and employees.
Here are some critical stats.
As you begin to create video content here are a few simple rules you should consider:
Less is More
Just because a video is longer does not mean it is more effective. If the subject is complex, you may need more time. If the content is simple you need less time. If you choose to go shorter, don’t lose the important points or slice it so tightly that you lose the emotional impact of stories. Try to make every second packed full of information. People are busy so be respectful of their time. Don’t stretch out a video. Yes, certain social media outlets may reward videos of a certain length, but it is still important that you are the judge of what your audience needs and wants.
Don’t be Blinded by the Numbers
If you are trying to be an internet sensation, the numbers matter. For a business, just getting a lot of views is not the measure of success. It is what people do after they view your video. Does your content drive them to connect? Do they buy something? Do they ask for more information? Lots of views are nice. Fewer views by your preferred audience can be more profitable.
Lots of talking heads are generally not as interesting as showing wonderful visuals, pictures, graphics and hands-on demonstrations. It does take more time to create a highly visual presentation, but it also gets more attention. If possible, add some fun.
Think in Digestible Doses
If you do have in-depth content, consider breaking it up into modules. That makes it easy for the viewer to see the content that most applies to them. It also makes it easy to fit in watching videos when they have shorter blocks of time. This approach is extremely valuable for training or step-by-step information.
Want to discuss video for your business? Let’s talk.
Are you in the habit of giving cookie cutter presentations? If you want to energize your presentations and help build your customer relationships, this short video on presentations provides a key strategy and allows you to keep your audience engaged.
Being a great speaker requires a great depth of knowledge. Every presentation that I make comes from both good and bad experiences that I have had. The knowledge that you obtain in your life comes from experience. In this video, I discuss how you can become a better speaker through experience. As an experienced speaker, it’s my pleasure to share this insight with you.
https://cynthiakaybiz.com/wp-content/uploads/2018/05/vlcsnap-2018-05-17-11h07m48s436.png7201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2019/06/Cynthia-Kay-Logo.pngCynthia Kay2018-07-11 16:03:552020-01-16 14:53:17Knowledge Comes from Experience
Are you ready to work with large companies? Anytime you go after any new market, you only have one chance to get it right. Watch as I discuss some of the challenges you may face when working with big business.
https://cynthiakaybiz.com/wp-content/uploads/2017/12/Are-You-Ready-Work-With-Big-Business.jpg5631000Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2019/06/Cynthia-Kay-Logo.pngCynthia Kay2018-06-30 07:30:072020-01-16 14:53:17Are You Ready to Work with Large Companies