Small Business For Big Thinkers. Just because you are a small business, it doesn’t mean you should think small. It’s why I am so passionate about my workshops on this topic–I teach businesses how to get down in the trenches. Which leads to the opportunity to win big business.
Understand that big business is a relative term based on the current size of your business (ie a business bigger than yours).
This video gets into why it’s important to win big business and the different things I talk about in my workshops.
If you are interested in learning more about my workshop, let’s talk.
https://i2.wp.com/cynthiakaybiz.com/wp-content/uploads/2018/05/Win-Big-Business.jpg?fit=1280%2C720&ssl=17201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2017/11/Cynthia-Kay-225x59.pngCynthia Kay2018-08-12 09:30:512019-01-11 22:01:33Win Big Business
Small business owners have so many issues to deal with. So much so in fact that many owners throw up their hands and say, “I don’t know where to start.” This leads to many would be leaders not taking the step to follow their dream. To me, that’s sad. And the main reason why it’s sad is small business owners are job creators and that’s good for everyone. The fear of starting a new business has a lot to do with the many regulations that need to be dealt with. That’s why it’s important to align yourself with people that can help you with navigating small business.
https://i1.wp.com/cynthiakaybiz.com/wp-content/uploads/2018/05/Navigating_Small_Business.jpg?fit=1280%2C720&ssl=17201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2017/11/Cynthia-Kay-225x59.pngCynthia Kay2018-08-10 08:40:322019-01-11 22:01:33Navigating Small Business
There is no question that we are impatient. If it takes a video longer than two seconds to load- we move on. If a video is four to five minutes, some might not even begin to watch. Attention spans are getting shorter and shorter. So, it might be surprising that Instagram is considering letting you post longer videos. In fact, a lot longer- up to an hour. And a new feature might allow for longer vertical videos. Longer videos have been trending on YouTube for the past few years. But many marketers still believe that shorter is better, under 2:00.
One can argue both sides of this debate. What you cannot debate, is the importance of video. Video is content-driven. With more and more mobile devices it can be your calling card anywhere, anytime. I believe those who are not taking advantage of this trend are missing out on an important way to connect with customers, suppliers, and employees.
Here are some critical stats.
As you begin to create video content here are a few simple rules you should consider:
Less is More
Just because a video is longer does not mean it is more effective. If the subject is complex, you may need more time. If the content is simple you need less time. If you choose to go shorter, don’t lose the important points or slice it so tightly that you lose the emotional impact of stories. Try to make every second packed full of information. People are busy so be respectful of their time. Don’t stretch out a video. Yes, certain social media outlets may reward videos of a certain length, but it is still important that you are the judge of what your audience needs and wants.
Don’t be Blinded by the Numbers
If you are trying to be an internet sensation, the numbers matter. For a business, just getting a lot of views is not the measure of success. It is what people do after they view your video. Does your content drive them to connect? Do they buy something? Do they ask for more information? Lots of views are nice. Fewer views by your preferred audience can be more profitable.
Lots of talking heads are generally not as interesting as showing wonderful visuals, pictures, graphics and hands-on demonstrations. It does take more time to create a highly visual presentation, but it also gets more attention. If possible, add some fun.
Think in Digestible Doses
If you do have in-depth content, consider breaking it up into modules. That makes it easy for the viewer to see the content that most applies to them. It also makes it easy to fit in watching videos when they have shorter blocks of time. This approach is extremely valuable for training or step-by-step information.
Want to discuss video for your business? Let’s talk.
Are you in the habit of giving cookie cutter presentations? If you want to energize your presentations and help build your customer relationships, this short video on presentations provides a key strategy and allows you to keep your audience engaged.
Being a great speaker requires a great depth of knowledge. Every presentation that I make comes from both good and bad experiences that I have had. The knowledge that you obtain in your life comes from experience. In this video, I discuss how you can become a better speaker through experience. As an experienced speaker, it’s my pleasure to share this insight with you.
https://i1.wp.com/cynthiakaybiz.com/wp-content/uploads/2018/05/vlcsnap-2018-05-17-11h07m48s436.png?fit=1280%2C720&ssl=17201280Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2017/11/Cynthia-Kay-225x59.pngCynthia Kay2018-07-11 16:03:552019-01-11 22:01:34Knowledge Comes from Experience
Are you ready to work with large companies? Anytime you go after any new market, you only have one chance to get it right. Watch as I discuss some of the challenges you may face when working with big business.
https://i1.wp.com/cynthiakaybiz.com/wp-content/uploads/2017/12/Are-You-Ready-Work-With-Big-Business.jpg?fit=1000%2C563&ssl=15631000Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2017/11/Cynthia-Kay-225x59.pngCynthia Kay2018-06-30 07:30:072019-01-11 22:01:34Are You Ready to Work with Large Companies
Your company story is important. Let the employees tell the story.
Corporate communication is complex. That’s because every organization has multiple audiences- employees, managers, stakeholders, and customers. Each of these has a unique need, level of interest and understanding of your organization. Not to mention, video is becoming the preferred method of communication and not everyone is camera-friendly.
For a long time, executives were the ones out front- the face of the company. That’s because many are under the false impression that the person with the title is the best one to communicate. That is not necessarily the case. In fact, today progressive companies are looking to broaden their communications and feature employees, at every level of the organization, in critical communications from recruitment efforts to customer messages. Here’s why.
Executives are Overused:
Some communicators believe that they need senior executives to “champion” a cause. They use executives to explain and promote everything from the diversity initiative to the recent sales program and much more. The problem is that these executive messages are often vague and simply don’t say much. How many times have you heard phrases like… “We need to be more open and transparent.” “We need to put the customer at the center of everything we do.” You get the idea. Executives should be used where they can speak authentically and specifically about a topic. They should be used to communicate valuable information about the organization and its structure, the financial outlook or the challenges of the future.
Employees Stories are Engaging — So Let the Employees Tell the Story:
Executives are clearly responsible for corporate culture. And, culture is important. It is directly tied to employee retention and job satisfaction. So how do you provide a window into your company culture? Companies are increasingly moving beyond executives and turning to employee features to bring the human perspective to the workplace. This includes everything from stories about why they love their work, volunteer activities, team achievements and more. These stories, both print and video, bring ideas to life, inspire others to achieve and foster understanding. And, I personally think these stories are more effective than an executive simply talking about culture. Employees are real people sharing real stories and that is powerful.
Employees who participate or are featured in communications have a more intense connection to the company. They are proud of the work they do and love to share their expertise. As a result, they are more engaged and motivated. Employee to employee communication can be a powerful endorsement of a company initiative. It can help encourage change and improvements. And, provide a forum for sharing best practices. It’s one thing to have an executive tout the company and quite another to have employees endorse it. Employee features are also a way to build engagement with customers. A story about how an employee built a product, went out of their way to serve a customer or help their community shows a different and more personal side of your organization.
Bottom line? Developing a communications plan that includes a diverse group, from the CEO to employees on the floor, can have tangible and lasting results both inside and outside of your organization.
https://i1.wp.com/cynthiakaybiz.com/wp-content/uploads/2018/06/workplace-1245776_640.jpg?fit=640%2C426&ssl=1426640Cynthia Kayhttps://cynthiakaybiz.com/wp-content/uploads/2017/11/Cynthia-Kay-225x59.pngCynthia Kay2018-06-14 15:56:002019-01-11 21:35:43Step Aside. Let Employees Tell the Story