Presentation Training

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Don’t Make These Mistakes

01. Corporate Goals Overlooked

Outside production companies and consultants are focused on the projects they’ve been engaged for. As a result, overall corporate goals can be overlooked, when they should be a primary consideration for all communications. If you don’t consider an outside resource as someone you would hire to be on your team, they’re probably not going to be a good choice. You’re going to trust them with some of your most valuable corporate assets … your brand, your people and your key products’ reputation. You really need to think about all of this when deciding what third-parties to work with … and get a real feel for them as a virtual partner and whether they can fill the role of trusted adviser.

02. Poor Strategy

There are many ways to accomplish your primary goal – to save money and increase engagement. For example, why send individuals to 8-10 different cities to train people on new products or processes? A one-time investment in video training to capture and package that training and then make that person available for interactive sessions via a webinar can save money and provide a better training experience. It’s often possible to do certain projects with less, and do a better job of it.

03. Last-Minute Planning

Not involving all stakeholders early enough in a critical communication can be disastrous. Determining all the people that should be involved in a project and pulling them into the planning much earlier in the process. Depending on the project there are a host of other people that might need to be involved, there might be compliance people, etc.

04. Wasted Opportunities

When it comes to marketing and communications, often people have strategies for what they’re going to create, but may not consider how to leverage or disseminate all of these deliverables. It’s easy to make the mistake of focusing on a primary outlet, but ignore second and third tier outlets or audiences.. A great strategy should include all of the available opportunities rolled into a budget that includes all of the essential elements; training for on-camera spokespeople, scripting, pre and post production and even paid promotion.

05. Doing it All In-House

It’s extremely difficult for a corporate communicator to be able to do all of their existing job AND be a video production expert … or for anybody not working in the area day in and day out to stay on top of everything in such a fast-moving technical area.

06. Only Senior Execs On-Camera

A big mistake can be assuming that a corporate message is best delivered by a senior executive. Some of the most effect communications are delivered by front-line employees. However, to get what’s required, you need a professional that’s capable of training internal spokespeople for face-to-face communication or to be on camera. There’s no shortage of technicians who can operate cameras and editing software. There are far fewer who can help individuals in your organization present their “best self.” This can make a huge difference in a given communication and the successful delivery of a message or campaign.

As a corporate communicator you’re faced with increased workload and pressure to make budgets go further. You’re dealing with multiple audiences and stakeholders, complex requirements and the need to move decisively when the situation demands.

In this environment it’s vital that your consultant has the experience of operating at your level along with the full depth of resources you’re going to need. They are an important member of your team.

Cynthia Kay is a communications professional who understands your world. Go ahead and Book Your Introductory Strategy Session now, and see where your next project can be enhanced.