Importance of Communication

The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw

How important is communicating with employees in a straightforward fashion? Half of all American workers are completely stressed out by the explosion of communication systems they use on the job and 33 percent are so frustrated that they have even considered quitting their jobs. Those were the key finding in the 2018 State of Employee Communication and Engagement report, which surveyed 1,072 U.S. workers. “The impacts of poor communication and engagement are serious,” Joelle Kaufman, the Chief Marketing Officer at Dynamic Signal, told “Employee turnover or churn is often driven by a lack of connection to the company and a belief in the value of the company’s purpose.” Other notable findings from the research: 42 percent of employees report missing critical information necessary to do their job caused by ineffective communication tools and 74 percent say they needlessly waste time searching for information.

The Millennial generation, which the Pew Research Center defines as people who were born between 1981 and 1996, now is the largest segment in the workplace. Within the next two years, 50 percent of the U.S. workforce is expected to be made up of Millennials, and it will grow to 75 percent by 2030, according to the U.S. Bureau of Labor Statistics. This is having a profound impact on how organizations communicate with employees

52 percent of senior-level executives say ineffective communication and workforce misalignment had negative financial implications for their organizations Dynamic Signal

David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

Millennials are expected to be 75% of the US workforce by 2030. Companies will need to rethink communication best practices.

42% cited different communication styles as a leading cause of miscommunication at work.

If left unaddressed, the communication breakdowns can take a toll on your organization—increased stress, decreased productivity, low morale, and even sales losses.