This is the second blog in a series that will help you start or rethink your video strategy: Do It Yourself Video… Good Idea or Not?
I know what you are thinking.
“I can create my own video. I have my smartphone and the camera is great. I can download free software for the edit. There are graphics and images on Google. How hard can it be? After all, I saw that video on YouTube where they made that cool expensive car commercial with just an iPhone.”
Yes. Your phone camera is pretty good. You can download free software and find graphics.
Now the reality about do it yourself video…
That cool car commercial? They built a whole lot of custom mounts and accessories to get that video. The iPhone was simply the recording device. And the editors–they were experts. Chances are you can’t make something that cool. No offense.
If you think I am discouraging you from making your own video, you are wrong. I actually think there are many instances where you can produce video.
For example, if the production is relatively simple–one location, one person at a time with minimal graphics then it is worth a try. Make sure you have a good camera- usually a digital SLR that shoots stills and video. Please use a tripod, unless you want people to get motion sickness watching your shaky video. The biggest issues are framing, lighting, and audio.
Framing the perfect shot is an art–enough said. Without professional lights, you will need to take advantage of available light. Audio is an issue with smartphones. You must be very close to the speaker or invest in an external microphone. Room noise or wild sound from a location can also be an issue, so you need to find a quiet place. A great resource for creating digital content is Wiley Publishing’s Digital Video for Dummies.
But professional videographer work is expensive…
Sometimes it is not practical or cost-effective to send a professional videographer around the country to capture short soundbites or location shots. When that is the case, we often coach our clients about how to shoot the video and have them send it to us to edit. This can be a nice compromise if the raw video is acceptable. Then we can dress it up in post-production.
When the project is important, highly visible, and it must capture attention, you need to call in the experts.
What can video production professionals do for you?
On simple projects, professionals know how to get the best interviews and coach on-camera interviewees.
On more complicated ones, video professionals understand how to capture movement and get a variety of shots in a short period of time.
In the edit room, professionals can take hours of video interviews and pull the best bites–get rid of all the stumbles and montage clips to tell a compelling story. They color correct scenes and add the sizzle of motion graphics. In short, video pros make everything look much better than it did in real life.
There are lots of decisions to make when it comes to production. In the next blog, I will tackle the question about how to vet a production company, questions to ask and how to create a relationship that can last.
Need help with video production? I run a video production company. Let’s chat.