Cisco offers an immense amount of information and resources for business in addition to their product offerings. I was honored to be asked to participate in a Cisco Chat entitled “When the Going Gets Tough, Forge Your Own Path.” One of the real strengths of small business is the ability to respond quickly when conditions change. We are known for being flexible- we move people around, we change course, we adapt. Having said that, the Covid pandemic tested everyone’s ability to do business.

I have customers all over North America and during this event I shared ideas on how to maintain relationships when you can’t be there face-to-face. And the importance of creative communications with employees and customers.

Big company or small one, we all must consistently adapt and find new ways to work. CK and CO learned a great deal throughout the past two years. Our people learned new skills. We have created new products. Technology has helped us thrive and grow. Today, we continue to forge our own path.