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“Cynthia cares about quality and providing value to those that work with her.” – Salvatore Alaimo
Cynthia Kay founded Cynthia Kay and Company media production after working in broadcasting where she was honored with awards from United Press International, the Associated Press and numerous regional broadcast awards. A graduate of Michigan State University, Kay holds a Masters in Communications from Western Michigan University.
She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and served as the 2018 Board Chair of the National Small Business Association (NSBA). Cynthia and the company have been honored with many awards. She has been named One of West Michigan’s 50 Most Influential Women 5 times.
CK & CO produces high-quality communications and has an active client base of over 130 businesses and organizations from the Fortune Global 100 to small business. Cynthia has authored several books including Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big Business and Stop Wishing and Stop Whining. Start Leading. A No-Nonsense Straight-Talk Guide for Women Who Aspire to Lead.
She blogs for CEO Magazine and also has her own blog at cynthiakaybiz.com. She has written for the Washington Post, has been featured in Time Magazine, Entrepreneur Magazine’s Ask the Expert and on NPR. Cynthia also testified on behalf of NSBA before the House Committee on Small Business Hearing: “Building an Opportunity Economy: The State of Small Business and Entrepreneurship” in 2015.
Media Appearances
About Cynthia
Cynthia Kay is the hidden advantage behind many of today’s most successful corporate communications programs, in industries as diverse as manufacturing, technology, publishing and healthcare.
When working with Cynthia you get much more than a communications consultant. You add a virtual member to your team. A highly creative individual with the ability and experience to help craft your communications, as well as help determine the best way to deliver the messaging.
After decades in the ever changing world of high stakes corporate communications, one of Cynthia’s most valuable asset is her involvement with sophisticated communications programs in all kinds of industries.
Where most consultants think something might or should work, it’s entirely different to collaborate with a partner that has experience gained from working at the Fortune 100 level.
Broad and varied experience is the intangible benefit Cynthia brings to every engagement. No matter what your desired outcome or communications challenge, Cynthia’s probably dealt with it before.
Sometimes, it’s training internal spokespeople on presentation skills–to be on camera, speak before internal audiences. Other times, it’s knowing when to bring in other outside resources to help with content or video production.
And sometimes it’s about out-of-the-box thinking, like replacing expensive in-person training programs, with less expensive video assets that offer a greater reach, accessibility and shelf life.
As a client of Cynthia’s you can leverage a wealth of talent and experience to best deploy assets and achieve your goals.
Cynthia and her team possess decades of experience. However, she’s someone who also understands the value of the expertise that corporate communicators possess about their own organization.
Cynthia thinks differently about you and your program.
You’ll notice a curiosity to learn all there is to know about your organization. It wouldn’t be the first time Cynthia has donned a hard hat or a lab coat, if that’s what’s required.
With a deep understanding of her client’s business goals, Cynthia sees potential challenges on the horizon and recognizes communications opportunities to act on.
In both scenarios, your communications program benefits.
Cynthia believes her role is to help you figure out the most efficient way to produce the assets that get results. And, help you navigate the creative and budgetary challenges that communicators face.
After years as an award-winning broadcaster and video producer, Cynthia has developed a vast amount of strategic communications expertise as well as leading a team of cutting edge video production technicians and producers.
It’s a very rare combination, and one that your communications could stand to gain from enormously.
If all you need is a consultation on a particular campaign, that’s great. But if you’re an organization with complex needs, multiple audiences and that wants someone who can be responsive, look no further.