News & Views
Be a small business advocate
If you care about something, you advocate for it. I care about small business so I use every opportunity to spread the word. To advocate means, “to speak or write in favor of; to support or urge by argument; respond publicly.”
Recent News
Why You Need a “Business Prenup”
Starting a business can be an intimidating endeavor. Statistics show high failure rates within the first five years, with many more businesses closing their doors between the five-to-ten-year mark. Common reasons for failure include a lack of capital, insufficient research, and poor marketing. However, one critical factor often overlooked is a bad partnership. Many aspiring […]
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Finding the Right Balance: Working On and In Your Business
You’ve probably heard the saying, “Work on your business, not in your business.” It’s solid advice and for some it is right on target. But let’s take a closer look at what it really means. Michael Gerber’s book, E-Myth Revisited, dives deep into the pitfalls business owners face when they get stuck in the daily […]
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The “Collaboration” Trap: A Small Business Perspective
Collaboration—it’s a buzzword we hear often, right? We’re constantly reminded of its value. But for small business owners, the story can be a little more complex. In schools, collaborative learning is encouraged to help students develop critical thinking, teamwork skills, and to prepare them for the workplace. In business, gathering ideas and input from a […]
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Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding
Excited to be writing for Entrepreneur Magazine. When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After all, the individual started, purchased or took over […]
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Learn How to Brag — Especially Women
One of the things I enjoy doing the most is creating communication seminars for my clients. I teach about how to speak up, communicate clearly and get noticed. I recently had the opportunity to create a seminar specifically for women in the workplace. I know what you are thinking. Is it really that different for […]
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Recruiting Small Business Employees
I have often said that the ideal employee for a small business is very different than the one suited to a large organization. In a smaller company, it is generally all hands on deck. That is because in a small company, employees may walk into something new and different every day. They need to be […]
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Side Hustle or Real Business?
The idea has been around for years, but it is getting a lot more attention- the side hustle. The definition of a side hustle is “work performed for income supplementary to one’s primary job.” There are lots of things that lend themselves to this type of work and the list is growing because technology has […]
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How To Identify Your Ideal Client
Is there really such a thing as an ideal client? Yes. And if you don’t figure out the profile of your ideal client you can waste a lot of time and energy. There are a number of factors to consider when profiling a potential “good fit” for your organization. Here are a few things to […]
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How to Have Confidence on Camera
Mastering comfort and confidence in front of the camera is within your reach! As you step onto that camera stage, excitement and a touch of nerves might be your companions. But don’t — here’s a bit of guidance to steer you in the right direction. Discover a handful of invaluable tips to ease your on-camera […]
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5 Things to Consider Before You Target Big Businesses
Excited to be writing for Entrepreneur Magazine. Here is my first post. You have heard horror stories. The ones where the big company makes outrageous demands of small suppliers, ruthlessly squeezes them for discounts and asks them to take on the risks of inventory without the guarantee of continued business. There is no doubt that […]
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