The Importance of Being a Passionate Entrepreneur

Bracelets and bath bombs. Dried apples and aprons. Plants and popcorn. What can we learn from passionate young entrepreneurs? That is what I set out to discover this past weekend in the small community of Ada, Michigan. Two large tents were filled with young businesspeople, ages 5 to 14, who set their products out on […]

Featured in West Michigan Woman Magazine

cynthia west michigan woman cover

A number of years ago, Career Press published my book Small Business for Big Thinkers. In the book there is a chapter titled Position Yourself. Learn to Brag. So often we are raised to be humble, not to brag about accomplishments, not to go for the awards. But recognition is important if you want to […]