A cybersecurity breach truly is a unique crisis. Are you prepared? It’s a communication crisis. But, it is not the same as a fire, natural disaster or production delay. A cybersecurity breach is a communication crisis that is unique. That’s because when it is discovered you might not know all the facts immediately…
Small Business For Big Thinkers. Just because you are a small business, it doesn’t mean you should think small. It’s why I am so passionate about my workshops on this topic–I teach businesses how to get down in the trenches. Which leads to the opportunity to win big business. Understand that big business is…
Your company story is important. Let the employees tell the story. Corporate communication is complex. That’s because every organization has multiple audiences- employees, managers, stakeholders, and customers. Each of these has a unique need, level of interest and understanding of your organization. Not to mention, video is becoming the preferred method of communication and not…
As a small business owner, you must invest in your business. Communication is one key investment that small business owners need to focus on. In this video, I discuss how you can communicate well through the use of great presentations. Bottom line: invest in communication.
This article about corporate speak was recently featured throughout multiple news organizations and can be seen HERE as originally published. One of the great challenges for large organizations is communicating in a way that is both engaging and informative. Inclusion of corporate-speak often becomes an issue and can render this goal unattainable. Corporate-speak can become…
Big business and small business sometimes have a love-hate relationship. Watch this short video to learn more.
As many in manufacturing know, Toyota was the company that really brought the lean business model mainstream. I’ve helped a number of companies introduce the lean production concept into their own business. Small businesses are often lean and therefore can offer great value at a lower cost than a big business.
Business workshops could be a great value to your team, or not. How do you energize your team? Help them develop personally and professionally? Create a bond with your company? One way is to invest in them. Business workshops and seminars are a proven way to do that. To show employees that you care enough to offer them an…
If your customers are other businesses, then this is for you. There are several buying trends I’ve seen within my own company that you need to be ready for. The buying trends include consolidation, pricing, and stability. Remember happy customers recommend you to their network!
Customer service. It is critical to maintaining long-term relationships with customers. Organizations like Nordstrom and Disney have shared their secrets to great service over the years. Michael Brown challenged the traditional thinking on customer service in his book, Fresh Notes on Customer Service. His premise is customers should come second and the emphasis should be…
