The Importance of Being a Passionate Entrepreneur

Bracelets and bath bombs. Dried apples and aprons. Plants and popcorn. What can we learn from passionate young entrepreneurs? That is what I set out to discover this past weekend in the small community of Ada, Michigan. Two large tents were filled with young businesspeople, ages 5 to 14, who set their products out on […]

Featured in West Michigan Woman Magazine

cynthia west michigan woman cover

A number of years ago, Career Press published my book Small Business for Big Thinkers. In the book there is a chapter titled Position Yourself. Learn to Brag. So often we are raised to be humble, not to brag about accomplishments, not to go for the awards. But recognition is important if you want to […]

Navigating Small Business

Small business owners have so many issues to deal with. So much so in fact that many owners throw up their hands and say, “I don’t know where to start.”

Cisco Chat

Cisco offers an immense amount of information and resources for business in addition to their product offerings. I was honored to be asked to participate in a Cisco Chat entitled “When the Going Gets Tough, Forge Your Own Path.”

When it Comes to Operations, Think Like a Big Business

Big businesses are often great at operations and I’ve had the benefit of learning from my big customers in this area. As a small business, your mindset towards operations must change.

A Cybersecurity Breach Can Happen: Are You Prepared?

A cybersecurity breach is a communication crisis that is unique. That’s because when it is discovered you might not know all the facts immediately and it can drag on for a long time.