Cynthia Kay

Blog

Cynthia Kay’s Tips and Advice

After decades in the ever-changing world of high stakes corporate communications, one of Cynthia’s most valuable asset is her involvement with sophisticated communications programs in all kinds of industries. If you are looking to improve your company communication, video quality, and more check out Cynthia’s tips and advice below.

Public Speaking, Presentation Skills & Media Training

Who Would You Rather Bet On?

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  Who would you rather bet on? Would you rather bet on that large employer or would you rather take the risk and bet on yourself? Check out this video for my easy answer.   This audio was taken from the interview I did on the…
Public Speaking, Presentation Skills & Media Training

Cue the Listener

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  The world is full of distractions. Whether you're giving a presentation for a business meeting, performing a media interview, or maybe even speaking with your family, here is some advice on how to "cue the listener" away from these distractions…
Public Speaking, Presentation Skills & Media Training

The Big Business, Small Business Love-Hate Relationship

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  Big business and small business sometimes have a love-hate relationship. Watch this short video to learn more.
Public Speaking, Presentation Skills & Media Training

Running a Lean Business Model

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  As many in manufacturing know, Toyota was the company that really brought the lean business model mainstream. I've helped a number of companies introduce the lean production concept into their own business. Small businesses are often…
Public Speaking, Presentation Skills & Media Training

The Best Business Experience in the World

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  Watch as I share how I received some of the best business experience in the world and grew to love business. In my dad's dry cleaning business I was able to work in production, sales, and management. Each role took time to learn and…
Public Speaking, Presentation Skills & Media Training

Why Big Business Likes Small Business

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  Why does big business like small business? Here are several reasons I gave at a speaking event in La Jolla, CA. They include: • Small businesses are easy to work with. • Small businesses don't have teams of people or lawyer after…
Public Speaking, Presentation Skills & Media Training

Buying Trends in Business-to-Business (B2B)

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  If your customers are other businesses, then this is for you. There are several buying trends I've seen within my own company that you need to be ready for. The buying trends include consolidation, pricing, and stability. Remember happy…
Public Speaking, Presentation Skills & Media Training

It's Not About Price

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  Price is not always the defining factor. In fact, people are willing to pay more if you can show the value of the higher price. As a small business supporter, I create content to help small businesses thrive in a competitive world. In…
Public Speaking, Presentation Skills & Media Training

2018 NSBA Leadership Group Presentation

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  My most favorite thing to talk about is small business. And my most favorite people to talk to are small business owners. And in this NSBA Leadership Group Presentation Video, I discuss what we deal with as a small business owner from…
Public Speaking, Presentation Skills & Media Training

Small Business is Responsive

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  How responsive is your business? As a small business, responsiveness is key and can set you apart from larger companies.
Public Speaking, Presentation Skills & Media Training

Communicate with Power

  Being able to tell a story is one of the most important communication skills. Powerful communication can be boiled down even further to the words that you use. In this three minute video I go in depth into how you can communicate with…
Public Speaking, Presentation Skills & Media Training

Negative Growth for Business Startups

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  It may surprise you to find that there is a negative growth for business startups. That is, there are more deaths of small businesses than there are of business startups. Shocking isn't it? Many would have you believing entrepreneurship…